Creations Foods USA Inc. and Get Real Foods LLC, dba REAL Cookies, completed a strategic merger to form a vertically integrated CPG platform dedicated to healthier snacking across North America. The combination brings together scalable manufacturing capabilities with award-winning cookie brands built around simple ingredients and indulgent taste.
De La Calle kicked off the new year with the launch of Strawberry Citrus, a new fermented soda blending strawberries and citrus for a crisp, refreshing profile. The debut coincides with the brand’s new Frutas campaign, reinforcing its focus on fruit-forward flavor and modern interpretations of Mexican soda culture.
Rise Baking Company appointed Mark McNeil as chief executive officer, succeeding Brian Zellmer after five years of transformational growth. McNeil brings more than 30 years of leadership experience across retail, foodservice and manufacturing, most recently serving as CEO of Shearer’s Foods.
Silk expanded its plant-based beverage portfolio with Silk Protein, a refrigerated option delivering 13g of complete plant protein per serving. The launch taps into growing interest in diversified protein sources while pairing higher protein with lower sugar, fiber, calcium and vitamin D.
Snickers Ice Cream is expanding its portfolio with Ice Cream Minis, bringing big flavor and multi-textural appeal to a bite-sized format. The five-SKU lineup taps portion control, snacking and brand collaboration trends.
Smithfield Foods has agreed to acquire Nathan’s Famous in a $102-per-share cash deal valued at approximately $450 million. The move gives Smithfield permanent ownership of the brand it has licensed since 2014, unlocking new retail and foodservice growth.
Magic Spoon is broadening its modern breakfast portfolio with protein-packed pastries and a marshmallow cereal inspired by classic favorites. The launches reinforce protein’s role in driving breakfast innovation while meeting on-the-go lifestyles.
Heluva Good! and Grillo’s Pickles are teaming up on a bold, briny dill pickle dip designed to capture consumer demand for mashup flavors. The limited-time offering pairs craveable creaminess with Grillo’s signature fresh dill taste.
Breyers is rolling out Sundae Swirls, a new ice cream line designed to deliver the full sundae experience straight from the freezer. The 48oz tubs feature extra-thick sauce swirls, indulgent mix-ins and flavors inspired by classic desserts.
Boar’s Head Brand is debuting a Greek Yogurt Dessert Dip Collection that reimagines sweet snacking in the deli. The launch features three dessert-inspired flavors that blend indulgence, functionality and clean-label appeal.