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In response to the pandemic, the Specialty Food Association (SFA) focused on creatively and consistently providing opportunities for its members. This includes the 49th Annual sofi™ Awards, a celebration of culinary excellence and creativity. 

Juicy Juice released two new juice beverages to have on-hand for summer activities, trips and everything in between.

REAL FOOD FROM THE GROUND UP, Snacks with a Plant-Based Twist, is upping its game just in time for spring, with the launch of a new vegetable base and cracker innovation.

Totally Unbaked, Ben & Jerry's first Limited Batch flavor of 2021, is a mixture of chocolate and vanilla ice cream that prominently features two unbaked components: chocolate chip cookie dough and brownie batter swirls.

Cheetos® and Doritos® will officially settle the score to see which brand resonates better with consumers. Frito-Lay's "Flamin' Hot® Faceoff" campaign will ask fans to weigh in and ultimately crown a champion.

Goldfish® teamed up with hot sauce brand, Frank's RedHot to create a spicier version: Goldfish® Frank's RedHot crackers. Fans can get their hands on the snack beginning in May.

Guayakí, a maker of yerba mate beverages, announced that Stefan Kozak will be its new CEO, taking over for one of the company's founders Chris Mann, who will move to its board of directors. Kozak is the former CEO of Red Bull North America. Under his leadership, it grew to become the second-largest non-alcoholic beverage brand in the United States.

buzzbox, maker of single-serve, handcrafted cocktails in eco-friendly boxes, onboarded a state-of-the-art production facility and a dynamic, new management team.

BlueNalu, an innovative food company developing a variety of seafood products directly from fish cells, announced the signing of Memorandums of Understanding (MOU) with two leading seafood providers in Asia — Thai Union, a global seafood producer with branded products sold worldwide and a dedication to sustainability and innovation, headquartered in Thailand, and Mitsubishi Corporation, a globally integrated business enterprise, headquartered in Japan, with a network of around 1,700 group companies across 90 countries.

Mexican foods consistently rank among the most popular cuisines among Americans. Moreover, its evolutionary branching off into “Tex-Mex” and “Southwestern” regional foods has further enhanced popularity.