From beauty-from-within to sports nutrition and healthy aging, GELITA's versatile ingredients help brands meet consumer demands for products that support vitality, mobility, and well-being at every stage of life.
From probiotics to protein boosts and seasonal twists, manufacturers target kids, adults and evolving snacking habits
October 22, 2025
Kids’ kefir, GLP-1-friendly dairy drinks, cookie-inspired milkshakes and string cheese mashups are redefining how consumers engage with the dairy aisle. Limited flavors, gut-health claims and on-the-go formats are driving fresh opportunity across categories.
Garden of Life expands its protein portfolio with Sprouted Barley Protein + Probiotics, featuring five simple, plant-based ingredients. The upcycled, Non-GMO formula offers 21g of protein and digestive support with Bacillus coagulans SNZ 1969.
Mission Foods is expanding its better-for-you lineup with Zero Net Carbs Spinach Tortillas, made with real spinach and no added sugar. The launch reflects rising demand for high-fiber, low-carb options that fit evolving wellness routines.
The US Highbush Blueberry Council awarded $30,000 to two emerging brands at its inaugural Blueberry Boost Accelerator Pitch Competition. Pluff claimed the grand prize for its high-protein mousse dessert, with Bonny earning runner-up honors for its prebiotic fiber powders.
Born Simple has revamped its Better Bowls line with double the chicken, new seasoning blends and four updated SKUs targeting Gen Z and Millennial consumers. The 60-second boxed meals use recyclable Tetra Pak packaging and will roll out nationwide through Walmart, Amazon and regional retailers.
Sugar reduction is vital for weight-conscious consumers, and the plant-based food market, especially dairy alternatives, is expected to hit USD 43.6 billion by 2028. However, combining sugar reduction with plant-based dairy is challenging. Rachel Zemse, a food scientist, offers insights on sweeteners for plant-based milk, yogurt, and ice cream.
Instead of chasing high grams alone, PepsiCo is shifting the protein conversation to timing, format and function. Three upcoming launches aim to meet specific consumer needs with targeted formulations across hydration, performance and morning routines.
IDFA members representing 90% of US ice cream volume commit to removing seven certified dyes from dairy-based frozen desserts
October 14, 2025
Dozens of brands—from independents to multinationals—have agreed to eliminate FD&C colors like Red 40, Yellow 5 and Blue 1 from real-milk ice cream lines within three years. The shift reflects mounting regulatory pressure and consumer demand for cleaner labels across frozen desserts.
The company will be presenting Harvest Bark concepts that showcase how indulgent treats can be made better-for-you while delivering bold visual appeal.