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Som Sleep targets nutrition to support the body's own natural sleep-regulating cycle, relaxes the mind, and prepares the brain to transition smoothly from wake to sleep.

Atlas Bar®, a protein bar developed to support both physical and mental wellness, added three plant-based flavors to its offering of zero-added-sugar, keto-friendly protein bars made of clean, high-quality real-food ingredients.

As science continues to evolve in the understanding of human health, new pathways emerge that are positively affected by botanicals. Ancient traditional applications of herbs, roots, rhizomes, bark, spices, and seeds—as well as fruits and vegetables—are gaining support daily in labs around the world.

The new functional beverage is made with brain-boosting super nootropics, and is sodium and artificial sweetener free as well as vegan, non-gmo and gluten-free.

The Chocolate Chip Cookie Dough Keto Bars are certified keto, Non-GMO project verified, gluten-free, and vegan, making them the ideal choice for keto dieters or those looking to reduce their intake of sugar and carbohydrates.

Benefiting from its refreshing character and better-for-you positioning, citrus-based flavors are a top consumer taste preference and will be a driving force of market-leading innovation in the years ahead. More complex and exciting citrus flavor profiles will continue to evolve as new products embrace in-demand flavors with exotic flavors yuzu, key lime, and blood orange growing in launches. 

With Nirvana's exclusive license on the myHMB Clear formulation for infusion in water, Nirvana HMB + Vitamin D3 is a water infused with evidence-based muscle recovery and immunity benefits.

According to a recent Numerator Survey of Yerba Mate shoppers, 80% are concerned or very concerned with sugar content in their drinks and 69% of the current category leader's shoppers wish there were more unsweetened options available.

Royal DSM, a global science-based company active in Health, Nutrition & Bioscience, will showcase its latest innovations at Vitafoods Europe 2022, May 2-13, 2022, in Geneva, Switzerland.

The pandemic has exacerbated the level of stress a consumer faces on a day-to-day basis and their attention to emotional wellbeing and stress support have accelerated in  the  ever-changing COVID era. As a result, many people are turning to vitamins and supplements to support their mental health. As such, vitamins & supplements saw 43% year over year growth on Amazon.