Functional New Products

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Atlas Bar®, a protein bar developed to support both physical and mental wellness, added three plant-based flavors to its offering of zero-added-sugar, keto-friendly protein bars made of clean, high-quality real-food ingredients.

The new functional beverage is made with brain-boosting super nootropics, and is sodium and artificial sweetener free as well as vegan, non-gmo and gluten-free.

The Chocolate Chip Cookie Dough Keto Bars are certified keto, Non-GMO project verified, gluten-free, and vegan, making them the ideal choice for keto dieters or those looking to reduce their intake of sugar and carbohydrates.

With Nirvana's exclusive license on the myHMB Clear formulation for infusion in water, Nirvana HMB + Vitamin D3 is a water infused with evidence-based muscle recovery and immunity benefits.

According to a recent Numerator Survey of Yerba Mate shoppers, 80% are concerned or very concerned with sugar content in their drinks and 69% of the current category leader's shoppers wish there were more unsweetened options available.

GoodBelly Immune Support dials up an efficacious dose of probiotics that have been proven to support the body's immune system and reduce the frequency, duration and symptoms of the common cold. 

The new Activia+ Multi-Benefit Probiotic Yogurt Drinks4 are packed with billions of live and active probiotics that help support your gut health, plus are an excellent source (20% DV) of Vitamins C, D and Zinc to support your immune system.

Power Burn has 5 calories, zero sugar and provides 160mg of natural caffeine from green tea and green coffee beans. It's packed with amino acids, more electrolytes than leading sports drinks and contains no artificial sweeteners, flavors, or preservatives.

In conjunction with the FLATLINER™ launch, Liquid CORE® is expanding an educational effort highlighting NIH and other studies that detail the brain-boosting and stress-reducing cognitive benefits from chewing, like enhanced memory recall. 

All Friends answers rising demand for better for you beverage options, especially among Millennials and Gen Z who control the largest share of dollars in the QSR and fast casual space.