Recent product rollouts span co-branded protein bars, limited-edition cookies, frozen snacks and ice creams, reflecting innovation in flavor, format and partnership strategies
September 22, 2025
From protein bars to ice cream, new launches spotlight chocolate flavors, brand collaborations and innovative formats across snacks and desserts.
Innova Market Insights highlights protein’s continued dominance in consumer diets, its role in product innovation across categories, and emerging opportunities from plant-based, precision fermentation, and AI-driven solutions
Protein may be the darling of every product pitch, but new data suggests the category’s momentum may be nearing saturation—and that emerging consumer demands could upend today’s formulations. Are brands innovating strategically, or just chasing claims in a marketplace that’s about to shift?
Chief Editor Bob Garrison talks protein beverage formulation trends with Jason Dompeling, senior manager, product development, at Imbibe, a Chicago-based flavor supplier and product development company.
From protein and collagen to CoQ10, anthocyanins, and adaptogenic mushrooms, formulators are leveraging macro- and micronutrients to support bone, brain, heart and immune health in aging consumers
Formulators are exploring proteins, micronutrients, and functional botanicals to address bone, brain, heart, and immune health as consumer demand for healthy aging solutions grows.
Emerging compounds like urolithin A, ergothionenine, and paprika xanthophylls are redefining sports nutrition by targeting mitochondrial health, muscle adaptation, and oxygen efficiency
Sports nutrition is moving beyond protein powders and into the science of cellular energy. These next-generation ingredients promise better recovery, improved endurance and longer-lasting performance.
From dairy alternatives to meat analogs, ingredient systems help formulators improve stability, mouthfeel and protein functionality to meet rising consumer demand
Which is your favorite new food & beverage product introduction from the past 30 days?
September 2, 2025
Prepared Foods has selected six new food and beverage products introduced in August 2025. Vote below to let us know which new product is your favorite!
From Catalina Crunch Protein Granola and Lindt Dubai Style Chocolate to new salads, bars, crusts, and frozen treats, manufacturers are introducing products that blend indulgence, functionality and global flavor trends
August 29, 2025
Food and snack makers are rolling out new nut-forward innovations, from Catalina Crunch Protein Granola and Lindt’s Dubai Style Chocolate to Diamond’s gluten-free pie crusts and Graeter’s Bake Shop ice cream collection. These launches highlight how brands are merging indulgence, functionality and global flavor inspiration to meet evolving consumer tastes.
From Diamond of California’s first pecan snack line to co-branded collaborations from PLANTERS, Dunkin’, and Blue Diamond, brands are expanding flavor profiles and formats to meet growing demand for convenient, flavorful snacking
August 27, 2025
Snack makers are rolling out a wave of new nut and trail mix products, from Diamond of California’s pecan snacks to Blue Diamond’s Cherry Slurpee Almonds. Co-branded launches with PLANTERS, Dunkin’, and others highlight how brands are leaning into flavor innovation and on-the-go convenience.
IFIC’s 2025 survey finds record-high interest in protein, yet widespread confusion about daily requirements, highlighting opportunities for brands and health professionals to deliver evidence-based guidance
August 22, 2025
Americans are more focused on protein than ever, yet most don’t know how much they actually need each day. New IFIC survey data reveals a gap between enthusiasm and understanding, creating opportunities for clearer guidance from brands and health experts.