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2021 Predictions: FOOD & BEVERAGE TRENDS

From Unrest to a Reset: The Road Ahead

SRG projects solutions, safety and simple pleasures for 2021 and beyond.
Amy Shipley
December 30, 2020

Amidst the chaos of 2020, we’ve also experienced extraordinary resilience, ingenuity and creativity to address numerous challenges. SRG is fortunate to work with companies that are investing more in consumer research and “futures” work across the globe.


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Koita Premium Italian Plant-Based Milk Line

The product is now available at Balducci’s, Kings Food Markets & LaBonne’s Markets
December 29, 2020
Koita Foods announced that it has secured distribution for its premium, Italian, plant-based milk line in several grocery chains and independent grocers throughout New England and the Mid-Atlantic.
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Silk Kids Almondmilk Yogurt Alternative

In tandem with the launch of Silk's first-ever kids' product, Danone North America convenes children's nutrition experts to discuss our new normal and makes $100,000 product donation to communities in need
December 28, 2020
Silk Kids Almondmilk Yogurt Alternative is designed with kids and parents in mind. The new yogurt alternative is fortified with calcium and Vitamin D to help support strong bones and has 25% less sugar per ounce than average flavored yogurt alternatives.
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Two Good 'Good Save' Yogurt

The new product line uses Verified Rescued Produce™ to create lower sugar yogurt products with the goal of reducing food waste at the farm level
December 22, 2020
Danone North America's Two Good® Yogurt is tackling food waste with the introduction of its Good Save™ product line, wrapping a year of commitment to positive impact for people and the planet for the brand. In partnership with Full Harvest®, Two Good 'Good Save' uses Verified Rescued Produce™ to create lower sugar yogurt products with the goal of reducing food waste at the farm level.
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Ben & Jerry's Change the Whirled

Ice cream company teams up with Colin Kaepernick to address justice for Black and Brown communities
December 21, 2020
Ben & Jerry's honored Colin Kaepernick with his own ice cream flavor: "Change the Whirled." The flavor celebrates Kaepernick's work to confront systemic oppression and to stop police violence against Black and Brown people.
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ZENB 100% Yellow Pea Pasta

New pasta alternative contains one-third fewer net carbs than regular pasta per 3oz serving
December 18, 2020
ZENB, an online plant-based food brand on a mission to make its plant-forward products more accessible and convenient introduced single-ingredient pastas made entirely from yellow peas with the same taste and texture of regular pasta.
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2021 Predictions: CONSUMER INSIGHTS

Today’s Consumers are Shifting to New Eating Behaviors

Look for consumers to settle into the new normal as it helps them remain distanced while saving trips to the store
Darren Seifer
December 18, 2020

You don’t have to be an expert in, well anything, to know 2020 was a year like no other.

Words like “unprecedented” were heard on a daily basis.


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Kellogg’s Raisin Bran Toasted Oats & Honey Cereal

With whole-grain oats in each spoonful, every serving is a good source of fiber and delivers essential nutrients like iron
December 17, 2020
New Kellogg’s Raisin Bran Toasted Oats and Honey features tradiitonal Kellogg’s Raisin Bran ingredients like hearty bran flakes and juicy raisins, paired with crisp, whole-grain toasted oats and a touch of real honey.
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2021 Predictions: BOTANICALS

Plants Used as Food and Medicine Continue to Intertwine

Assaults on physical and mental health are compounding the toll already taken on an aging yet active population
Kerry Hughes
Kerry Hughes
December 17, 2020

Recent events have not only driven consumers to seek ways of staying healthy but pulled the mental health side of mind-body wellness to the forefront. The stress of having lives and routines (and incomes) disrupted, illnesses threatening or even invading the family, and social isolation has led to an unprecedented 40% of US adults reporting that they’re struggling with mental health problems.


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