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Home » Topics » News

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Second Nature CEO 2025

Second Nature Brands Names Adam Butler CEO Amid Continued Growth

Former Kraft Heinz and Insignia leader to succeed Vic Mehren, who helped grow the better-for-you snack portfolio from $190M to $500M+
Prepared Foods Editorial Staff
July 17, 2025

Adam Butler most recently served as CEO of Insignia International, a global, diversified food company, where he led its rebranding and strategic transformation from Flagship Food Group.


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The US Food and Drug Administration

FDA Moves to Revoke 52 Outdated Food Standards

Action marks first phase of identity standard overhaul, targeting canned produce, dairy, baked goods, and more to reduce regulatory burden and support innovation
Prepared Foods Editorial Staff
July 17, 2025

The actions are the first results from the agency’s ongoing analysis of its portfolio of over 250 food Standards of Identity (SOI) to make sure they are useful, relevant and serve consumers in the best possible way. 


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AEB_20_900

American Egg Board’s Eggcelerator Lab Announces Winners Of 2025 Student Innovation Competition

Cornell University students took first place with Eggsential Cereal, a globally inspired, shelf-stable product featuring crispy egg yolk pieces
Prepared Foods Editorial Staff
July 16, 2025

This year’s challenge pushed participants to explore new and novel uses for egg yolk in food product development, moving beyond traditional applications to unlock new potential in functionality, format and flavor.


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Danone_NA_900

Danone North America Invests in the Future of Microbiome Science with 2024-2025 Fellowship Awards

Two graduate students receive grants supporting their research into the gut microbiome and probiotics in a program championing the next generation of scientific leaders
Prepared Foods Editorial Staff
July 16, 2025

This year's grants have been awarded to Owen Hale of Vanderbilt University and Ella Ramamurthy of Rice University, each receiving $25,000 to support innovative research aimed at deepening scientific understanding of yogurt, probiotics and the gut microbiome.


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Women in beverge isle

Ingredient Demonization May Not Drive Consumer Behavior

New research reveals most North American consumers prioritize taste and affordability over avoiding so-called “bad” ingredients, despite rising media buzz around ultra-processed foods and food additives
Prepared Foods Editorial Staff
July 15, 2025

While tracking cultural conversations around demonized ingredients is essential, immediate action to remove them from the food supply is not always necessary.


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Zing Zang Bloody Mary Mix Bottles

Mizkan America Acquires Chicago-based Zing Zang

The acquisition will contribute significantly to Mizkan's growth and expand its presence in the cocktail-mixers' category
Prepared Foods Editorial Staff
July 14, 2025

Zing Zang offerings play across a broad spectrum of mixers. Its lineup of premium, bold-tasting products at an affordable price point is also aligned with the current trends in the category.


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Conagra 2025 Launches

Conagra Brands Unveils 50+ New Frozen Foods Across Iconic Brands

From Southern-inspired Dolly Parton meals to globally influenced bowls, gluten-free entrées, and family-size favorites, the launches reflect evolving consumer tastes and reinforce Conagra’s leadership in the $1B frozen foods category
Prepared Foods Editorial Staff
July 11, 2025

These foods arrive in stores and e-commerce outlets this month, adding dozens of new choices within the company's portfolio of leading brands. 


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Ferrero WK Kellogg logos

Ferrero to Acquire WK Kellogg Co for $3.1 Billion

Strategic purchase brings iconic cereal brands like Frosted Flakes and Special K into Ferrero’s expanding North American portfolio, marking a major step in the company’s growth journey
Prepared Foods Editorial Staff
July 10, 2025

The transaction represents another chapter in Ferrero’s proven strategy to acquire, invest in, and grow iconic brands as it continues to enhance its overall footprint and product offerings in North America. 


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Kiss the Ground Research Graphic

Kiss the Ground Launches Regenerative Purchasing Guides to Empower Conscious Consumer Choices

New free tools help shoppers align values with everyday purchases through clear tips, label insights, and trusted regenerative product recommendations
Prepared Foods Editorial Staff
July 10, 2025

The new Regenerative Purchasing Guides aim to bridge this gap, empowering consumers with transparent and trustworthy information about how their everyday choices impact both personal and planetary health.


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Fancy Foods 2025 Signage

Startup Brands Shine at 2025 Summer Fancy Food Show

Emerging CPGs spotlight Caribbean heritage, ancient superfoods, and modern wellness trends in an expanded show floor
Nick Roskelly, Executive Editor New Media/Business
Nicholas Roskelly
July 9, 2025

Our editors found an inspired collection of new and small brand owners guiding their products into the market with cutting edge approaches and refined product messaging. Sustainability, cultural significance and better for you trends were all present among the young brands in the startup space.


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