2025 Food and Beverage Trends

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Protein may be the darling of every product pitch, but new data suggests the category’s momentum may be nearing saturation—and that emerging consumer demands could upend today’s formulations. Are brands innovating strategically, or just chasing claims in a marketplace that’s about to shift?

As consumer concern over food safety rises, IFIC’s latest surveys uncover a widening gap between personal confidence in purchased foods and trust in the US food supply. Experts say clearer messaging on ingredient safety and recalls could help rebuild trust.

The launch of GroceryLab comes at a pivotal moment, as FMI’s The State of Technology report reveals that food retailers and suppliers invested more than $10 billion in technology in 2024, signaling the industry’s commitment to innovation.

The updated findings revealed that 45% of US adults now identify as Bioactivists – proactive, health-conscious consumers who see health as a foundation rather than a fix, and who are increasingly seeking products with proven health benefits. 

More than two-thirds of shoppers are forming new routines this fall centered around their food habits. More than half of Americans plan to prepare more meals at home, dine at more consistent times and prioritize shared meals. 

The report identifies five key trends that are shaping snacking behaviors and influencing how consumers navigate an increasingly diverse snack landscape. While focused on the US market, the report also covers relevant global snacking trends and behaviors.

The effort is part of the Trump Administration and Secretary Robert F. Kennedy, Jr.’s Make America Healthy Again agenda, which prioritizes prevention and reducing chronic disease through improved diet and public health measures. 

IFMA anticipates a slowdown next year in menu inflation, or what many in the industry cite as the key reason for declining orders of meals prepared outside the home. The association expects food costs to rise by 3% next year, compared with the 3.9% it projects for 2025.

Because today’s supply chains are so deeply interconnected, what might once have been a localized issue now ricochets around the world, turning isolated disruptions into cascading headaches of increasing scale.

Each brand will be matched with a hand-picked mentor team of top CPG leaders, founders, and investors who all are dedicated to help them successfully scale their business.