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Home » Authors » Prepared Foods Editorial Staff

Articles by Prepared Foods Editorial Staff

Second Nature CEO 2025

Second Nature Brands Names Adam Butler CEO Amid Continued Growth

Former Kraft Heinz and Insignia leader to succeed Vic Mehren, who helped grow the better-for-you snack portfolio from $190M to $500M+
Prepared Foods Editorial Staff
July 17, 2025

Adam Butler most recently served as CEO of Insignia International, a global, diversified food company, where he led its rebranding and strategic transformation from Flagship Food Group.


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Mahacha Target Flavors

Target Flavors: Sweet Heat

Target Flavors uses IFT to showcase trend-forward MAHACHA flavor
Prepared Foods Editorial Staff
July 17, 2025

Today’s consumers are seeking more than just traditional flavors—they’re chasing experiences. MAHACHA delivers on this desire, offering an intriguing balance of sweet, spicy, and savory. This distinctive combination brings together:


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Super Veggie Straws packages

Jackson’s Debuts Super Veggie Straws with Avocado Oil

Made with yellow peas, cassava, and sweet potato, the new allergen-friendly snacks deliver bold flavor and crunch, without seed oils or artificial ingredients
Prepared Foods Editorial Staff
July 17, 2025

Jackson's Super Veggie Straws are crafted from a proprietary base of real ingredients (yellow peas, brown rice, cassava, sweet potato) and fried in premium avocado oil.


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The US Food and Drug Administration

FDA Moves to Revoke 52 Outdated Food Standards

Action marks first phase of identity standard overhaul, targeting canned produce, dairy, baked goods, and more to reduce regulatory burden and support innovation
Prepared Foods Editorial Staff
July 17, 2025

The actions are the first results from the agency’s ongoing analysis of its portfolio of over 250 food Standards of Identity (SOI) to make sure they are useful, relevant and serve consumers in the best possible way. 


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AEB_20_900

American Egg Board’s Eggcelerator Lab Announces Winners Of 2025 Student Innovation Competition

Cornell University students took first place with Eggsential Cereal, a globally inspired, shelf-stable product featuring crispy egg yolk pieces
Prepared Foods Editorial Staff
July 16, 2025

This year’s challenge pushed participants to explore new and novel uses for egg yolk in food product development, moving beyond traditional applications to unlock new potential in functionality, format and flavor.


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Z Natural Foods pouch

Z Natural Foods Merges Coffee, Cacao and Function in One Scoop

New organic blend combines Arabica coffee, matcha, MCTs, and mushroom extracts for a barista-style beverage with cognitive benefits
Prepared Foods Editorial Staff
July 16, 2025

These superfood blends with the debut of Organic Cognitive Cacao and Coffee with Matcha, MCTs & Mushrooms, an organic beverage mix that reimagines two pick-me-ups.


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Brez Cans

BRĒZ Expands to Sprouts Stores with New Line of Functional Tonics

Brand’s latest launch includes THC-infused and non-infused beverages designed to support focus, energy, relaxation, and rest—blending adaptogens, mushrooms, and botanicals
Prepared Foods Editorial Staff
July 16, 2025

Launching alongside the brand's largest retail expansion to date, BRĒZ now offers its functional beverage lineup - including FLOW, DREAM, and ELEVATE


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Swansons Ramen Broth carton

Swanson Taps Into Ramen Trend with New Chicken Broth Launch

Crafted with garlic, ginger, and soy, the new broth delivers umami-rich, MSG-free flavor for consumers seeking convenient, globally inspired meal solutions
Prepared Foods Editorial Staff
July 16, 2025

Formulated with real chicken stock and infused with garlic, ginger, and soy, the savory broth is designed to deliver an authentic ramen experience without the need for added MSG.


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Danone_NA_900

Danone North America Invests in the Future of Microbiome Science with 2024-2025 Fellowship Awards

Two graduate students receive grants supporting their research into the gut microbiome and probiotics in a program championing the next generation of scientific leaders
Prepared Foods Editorial Staff
July 16, 2025

This year's grants have been awarded to Owen Hale of Vanderbilt University and Ella Ramamurthy of Rice University, each receiving $25,000 to support innovative research aimed at deepening scientific understanding of yogurt, probiotics and the gut microbiome.


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Natures Bakery Hearty Bars packages

Nature’s Bakery Launches Hearty Bars with Plant-Based Protein and Soft-Baked Comfort

Available in Blueberry and Chocolate Chip, the new vegan, nut-free bars deliver 9g of protein and whole grain nutrition in a family-friendly, cake-like format
Prepared Foods Editorial Staff
July 15, 2025

Designed to stand out in a crowded snack aisle filled with chewy and crunchy options, Hearty Bars combine Nature's Bakery's signature soft-baked texture with a nourishing mix of protein, fiber, and whole grains.


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