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Better for YouProbioticsImmunity

Microbiome Science & the Demand for Probiotics

The impact of yogurt, probiotics and the gut microbiome has exceeded expectations and been tied to immune function

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May 18, 2022


Healthy Snack Company Sees Demand for Probiotics

Consumer focus on wellness concepts like immunity and gut health are here to stay, according to company founder and CEO


Since the onset of the pandemic, the food and beverage industry has been forced to adapt to a sharp increase in demand for products that support immune health. Probiotics, with their link to numerous health benefits like boosting immunity, supporting gut health, and improving digestion, continue to be a prime candidate to feel the uptick within this spac


Exploring the Impact of Gut Microbiome on Human Health

Danone North America awards graduate students $50,000 in grants for work in annual gut microbiome, yogurt and probiotic program


Danone North America continues to show its commitment to furthering research, science, and education in the field of the Gut Microbiome, Yogurt and Probiotics through their Fellowship Grant Program. The 2021-2022 program marks 10 years and half a million dollars’ worth of grants awarded to empower creative minds and nurture scientific advances. This year’s esteemed honorees, selected by a committee of scientific experts, are Elena Kozlova at University of California, Riverside and Yannis Ntekas at Cornell University.

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Explore Immunity Insights

The Danone Fellowship Grant was established in 2010 with the intention of providing funding for novel studies of yogurt, probiotics, and the gut microbiome. As such, Ntekas’s research will implement a novel RNA sequencing technology to study how probiotics colonize in the gut and how specific strains affect human health and wellbeing, while Kozlova will study how the maternal gut microbiome impacts the social behavior of their offspring. Winners were chosen based on the quality of their proposals, faculty recommendations, and each of their studies’ value to human health and wellness.

The impact of yogurt, probiotics and the gut microbiome has exceeded expectations and been tied to brain, digestive and immune function. Unsurprisingly, consumer interest in fermented foods, immune health and gut health has soared – and top research institutions are pioneering new ways to study various aspects of its power, potential and influence. Plus, consumers are increasingly interested in the connection between gut health and the immune system as they continue to seek out products that are tailored to helping improve specific health and wellness issues.



The Power of Immunity

Nutritional modulation of the immune system may help reduce or delay the onset of diseases


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Digestive Health is now recognized by consumers as the primary dietary avenue to greater immune health. And, while scores of bacterial species and strains have been identified as providing direct or indirect advantages to healthy function of the digestive system, and thus immunity, with the number of contenders growing faster than a microbe culture on a petri dish, new discoveries are bringing some modern fine-tuning to the world of probiotic immunity.


Nouri's Inner Immune Immunobiotic Beverage

New functional beverage delivers Immuno-LP20, prebiotics, l-glutamine, daily vitamins and minerals to support gut health and the immune system


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Inner Immune is an effective and accessible, all-in-one beverage without carbonation, calories or sugar. Designed to support the immune functionality of the gut, where 70% of the body's immune cells are located, the functional beverage provides a therapeutic dose of Immuno-LP20, a superpower immunobiotic microorganism that works to improve cellular immunity and has been shown to reduce the incidence and severity of Upper Respiratory Tract Infections. Immunobiotics are microbial strains that can beneficially regulate the immune system host.

KEYWORDS: consumer trends gut health microbiome ready to drink (RTD) beverages

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