Articles Tagged with ''consumer behavior''

Fundamental Changes for the Future of Food Innovation

Listen to a discussion with Anne Greven, global head of food and agribusiness innovation

September 8, 2021

Listen to a discussion with Anne Greven, global head of food and agribusiness innovation, Rabobank, in advance of her presentation at Prepared Foods New Products Conference, Sept. 13-14 in Dallas.

A Home-Centric Lifestyle for US Consumers to Continue Long-term

According to a new report, the majority of meals will continue to be eaten at home for the foreseeable future

September 1, 2021

Most analyses during the pandemic have focused on discerning its impact on consumer behavior and forecasting how this might change going forward. However, before the pandemic structural changes in the workforce and the aging population already contributed to a home-centric lifestyle, and COVID accelerated it, reports The NPD Group.

Consumers Weigh Product “Storytelling” Attributes with Each Purchase

According to Innova Market Insights research, three in five global consumers say that brand stories influence purchasing decisions

Lu Ann Williams

August 17, 2021

Transparency has become increasingly important to consumers and this has only been accelerated by the COVID-19 pandemic. In response, consumer packaged goods manufacturers are working harder to convey trust and communicate more stories behind their products and brands. This messaging—found everywhere from product packaging to social media and websites—involves topics of ethical sourcing, environmental stewardship and “clean” healthy ingredients.

US Coffee Consumers Now Expect an Elevated Coffee Experience At Home and Away

Sales of espresso machines, French presses, and cold brew makers have grown by double-digits

August 2, 2021

According to The NPD Group, last year, consumers drank approximately 44.5 billion servings of coffee, spent $2 billion on coffee makers and accessories for in-home brewing, and made 6.3 billion visits to order coffee at foodservice outlets.

Botanical Ingredients Flourish, Add Function and Appeal to New Foods and Drinks

Botanical ingredients are linked to immune support in addition to other potential positive physical, mental and emotional attribute

Lu Ann Williams

July 23, 2021

Scouting the next ingredient trend to sprout up in new foods and drinks? The supplement market shows health-conscious consumers are learning more about botanical ingredients—and leaning toward them in new supplement purchases.

Future Opportunities in Functional Nutrition

Consumers across the globe are placing increased emphasis on positive nutrition rather than the more traditional reductionist methods of diet control

July 16, 2021

The long-established trend towards proactively managing our health and well-being has been brought into sharper focus by COVID-19. Research by Innova Market Insights reveals a new wave of opportunity for functional nutrition product launches for 2021 and beyond, which will be explored further in a webinar on July 19.

InsightsNow Names New Research and Insights Management

Kristin Wright to assume new role as vice president of research and insights

July 13, 2021

InsightsNow®, a behavioral research firm, hired Kristin Wright to manage InsightNow’s research and insights team, with a focus on delivering behavioral research insights to drive successful innovations for clients. Wright will drive strategic company growth and manage custom client research, as well as grow the research and insights team, in this role.

Tipping Point: How Americans Perceive and Enjoy What They Consume

Analogs of familiar products that have few or no calories have ensured that foods and beverages are not destined to remain the same

David Feder , RDN

July 13, 2021

Consumers’ concerns over “green” issues also rose sharply. Upcycling, organics, sustainability, corporate responsibility, and living wages reached enough of a tipping point in the consumer zeitgeist where the Hartman Group termed sustainability and company responsibility a “business imperative.”

2020 New Product Pacesetters Report Reveals Value of Promoting Excitement, Comfort During a Trying Year

The 26th annual report addresses unprecedented impact from the pandemic on new product strategy

June 9, 2021

Despite significant hurdles created by the COVID-19 pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers' carts during unprecedented times and resulting in multiple $100 million launches. More than a quarter of the New Product Pacesetters launched in the fourth quarter of 2019 or January 2020 saw big performances, accounting for 51 of 200 Pacesetter products, with 27 in the food and beverage sector.

US Consumers Find Variety of Sources to Increase Protein in Diets

Consumers are more informed about alternative protein sources and are taking full advantage of their knowledge

February 23, 2021

The want of more protein in diets have US consumers seeking the macronutrient from a variety sources, reports The NPD Group. Protein, the nutritional counterpart to fat and carbohydrates, is considered the body’s building blocks, and can be found in a long list of foods, like seafood, meat, poultry, eggs, legumes, and vegetables.

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