A product targeting specific demographic groups is something of a tradition for manufacturers in the global consumer packaged goods world. Lately, there has been an influx in products targeting women, both broadly and also on a more segmented level--expectant mothers or older women, for instance.
The use of superfruits and natural ingredients and formulations are major trends, as consumers reduce artificial ingredients in their diets and focus on natural health benefits of fruits and vegetables.
According to Mintel’s report, “Tea and RTD Tea--U.S.--May 2007,” tea sales reached more than $3 billion in the U.S. alone, a growth of almost 30% since 2001. Tea, as an ingredient, has also been the nucleus of product innovation across food and beverage categories.
Caffeine has been associated with some health problems, and many consumers often try to cut back consumption in a bid to become healthier and less dependent on its stimulating properties.
The Soy Symposium gathered together many of the key players in the soy food industry to explore the health benefits from soy consumption. At the same time, overall food industry experts delved into major topics and trends facing the industry as a whole.
Despite several years of sales declines, the meal kit category holds potential. However, to embrace those possibilities, it will have to address trends that other product offerings are embracing.
The addition of fortifiers such as vitamins and minerals can go smoothly, if developers are aware of the perils and solutions available during processing.
As organic prepared foods and beverages go mainstream, ingredient-formulating strategies are needed. Regulations, along with explanations and specific examples, are provided.
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