Beverages

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good2grow is adding a fourth flavor to its BIGGER juice line with Watermelon Berry Twist, following strong consumer testing and sustained performance at retail. The launch highlights how larger pack sizes, kid-friendly functionality and no-added-sugar formulations can drive repeat purchase and outsized growth in the kids’ beverage space.

Royal Cup Coffee and Tea expanded its ready-to-drink cold brew portfolio with four new varieties, including Black Cold Brew and three latte options. The launch responds to continued growth in cold brew consumption and broadens the line to offer both coffee-forward and indulgent flavor profiles.

De La Calle kicked off the new year with the launch of Strawberry Citrus, a new fermented soda blending strawberries and citrus for a crisp, refreshing profile. The debut coincides with the brand’s new Frutas campaign, reinforcing its focus on fruit-forward flavor and modern interpretations of Mexican soda culture.

Silk expanded its plant-based beverage portfolio with Silk Protein, a refrigerated option delivering 13g of complete plant protein per serving. The launch taps into growing interest in diversified protein sources while pairing higher protein with lower sugar, fiber, calcium and vitamin D.

Beyond Meat is expanding beyond meat alternatives with Beyond Immerse, a functional plant-based beverage. The new line delivers protein, fiber and electrolytes in three flavors and two protein levels, available exclusively via Beyond Test Kitchen.

The Coca-Cola Co. is rolling out a slate of leadership changes effective March 31, 2026, including Henrique Braun’s move to CEO. The company is also elevating digital leadership and reorganizing market oversight to drive faster, more consumer-centric growth.

Peaceminusone, the fashion and culture brand founded by K-pop artist G-Dragon, has launched its highball RTD in the mainland US. The wine-based cocktails reflect how celebrity-driven lifestyle brands and lighter, design-forward formats are reshaping the RTD alcohol space.

Jade Leaf Matcha is expanding its latte lineup with a Pistachio Matcha Latte Mix, bringing a creamy, on-trend flavor to at-home matcha rituals. The Target-exclusive launch highlights how brands are balancing indulgent taste, functional benefits and price accessibility as matcha demand grows.

Prepared Foods Chief Editor Bob Garrison talks with Imbibe Marketing Director Ana Rodriguez about new tastes and trends in ready-to-drink coffee and tea beverages.

Roxberry is expanding nationally with placement in Walmart’s Modern Soda aisle, introducing a kid-focused option to a category largely built for adults. The move highlights how better-for-you soda platforms are extending into family-friendly formats to meet unmet demand.