In 2008, beverages formulated with Superfruits grew tremendously, as product introductions sought to deliver high levels of antioxidants and other ingredients rich in beneficial nutrients. One Superfruit with an especially
The U.K.’s big house retailer, ASDA, contributed to other food manufacturers’ efforts for creating cake mixes that reduce preparation time by launching its own shake and bake cake mix. Called
Busier lifestyles and overbooked schedules leave many feeling pressed for time to complete some of the day’s most basic tasks. Understanding consumers’ ever-increasing demands for convenience in their product usage,
POM Wonderful, known for its pomegranate juice and tea drinks, branched out of its comfort zone with its launch of a unique iced coffee drink. Marketed under the brand name
As consumers become educated on how their consumption affects the environment, many are beginning to rethink their routine purchase decisions. This past summer, Kraft Foods introduced Kool-Aid Singles, packaged in
Until recently, products designed to deliver beauty benefits were a niche segment mostly limited to Asia’s beverage categories (particularly Japan, China and Taiwan).
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