With all of the negative media attention facing the bottled water industry recently, many manufacturers are scrambling to alter their product offering.
Ingredients such as acidifiers, buffering agents, sweeteners and nutritional components must be carefully balanced to deliver the nutrition, function and flavor consumers love.
In the beverage category, the rise in energy drink introductions is noteworthy. As brands fight to gain entry into the marketplace, the ability to differentiate themselves is vital.
The diverse beverage category is finding new ways to attract consumers, with altered flavors being the direction of choice, though other approaches are likewise proving successful.
Fritos partners up with country music star; a new, eco-friendly design for Pepsiís plastic packaging; a plethora of omega-enhanced products; Starbucks Chocolate offerings; recession woes and restaurant predictions; and more.
The use of superfruits and natural ingredients and formulations are major trends, as consumers reduce artificial ingredients in their diets and focus on natural health benefits of fruits and vegetables.
According to Mintel’s report, “Tea and RTD Tea--U.S.--May 2007,” tea sales reached more than $3 billion in the U.S. alone, a growth of almost 30% since 2001. Tea, as an ingredient, has also been the nucleus of product innovation across food and beverage categories.
Caffeine has been associated with some health problems, and many consumers often try to cut back consumption in a bid to become healthier and less dependent on its stimulating properties.
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