Customization in consumer food products is seen through product launches that allow consumers to take ownership and essentially tweak a product to make it "theirs." In hot cereal, a recent launch from category leader Quaker does just this.
In Spain, Fossil's Vaporized Liquid Salt is a spray bottle of low-sodium salt; the manufacturer claims using the product can help reduce sodium consumption by around 90%. Another approach came from PepsiCo in Brazil, where the company launched Cheetos Cream Cheese Flavored Wavy Corn Snack with 25% less sodium.
High levels of sodium in processed foods worldwide have led to sweeping awareness of the dangers of consuming too much sodium. After successful reductions in countries such as China, Finland and the UK, the U.S. is the most recent country with talks of potential government regulation.
Erin Baker's Organic Brownie Bites are USDA-certified organic and are made with indulgent Belgian chocolate. These all-natural brownie bites are notable for their organic formulation, as well as their calorie count.
Le Whif Whiffable Chocolate Powder is a lipstick-like container in which consumers take a breath in and inhale organic chocolate powder. The product website claims Le Whif is a "new, delicious approach to eating by breathing."
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