There has been recent innovation in the use of herbs and spices in beverages, and the launch of Prometheus Springs Lychee Wasabi Elixir builds on this trend, through the inclusion of capsaicin, a compound that gives chili peppers their intense spice.
Instances of workers “brown bagging it” and bringing meals to work to save money has increased, as a result of the recession. In Asia, food and drink products with very specific positioning to workers is not uncommon.
Formulations promoting brain and nervous system health have been largely applied in baby food and formula products; however, there has been an increased focus on adult food and drink products making these claims in the past few years.
The growing heterogeneous nature in regards to the types of beverages that consumers turn to the world over requires changes in new product portfolios.
Convenience may once have been the calling card of cereals and, specifically, cereal bars, but today’s consumer is more demanding than ever and has come to expect more than simply time savings.
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