In the past year, kombucha drinks have emerged in the retail beverage scene in carbonated soft drink, energy drink and ready-to-drink iced tea formats.
Recently, coffee drink manufacturers have entered the energy market with enhanced formulations, such as Starbucks’ Coffee Double Shot, a ready-to-drink, shot-sized coffee drink with a double dose of caffeine.
American food and beverage new product launches with the high-protein claim increased 26% from 2008-2009. This parallels global activity, as global food and beverage new product launches with the high-protein claim increased 40% from 2008-2009.
Teenagers are rarely a direct target for food and drink manufacturers, which makes the launch of Nature’s Plus Source of Life Power Teen Energy Bar stand out amidst the crowded energy bars segment.
Skippy, a top manufacturer of peanut butter, has entered the natural space with its recent launch of Skippy Natural Creamy Peanut Butter Spread with Honey.
I In recent years, teas have migrated from their traditional format, as hot or cold beverages, to be included as an ingredient in a variety of food products.
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