As functional benefits become increasingly important to consumers, manufacturers have been quick to work these claims into their products. Coffee has seen notable development in this area, as it already provides energy through caffeine and offers fertile ground for additional functional claims.
The Republic of Tea has launched Unrefined Cane Sweetener, which is a natural product extension from tea, as the sweetener is marketed as an ideal accompaniment to the brand’s tea products.
Although sports recovery drinks have gained ground, they are still somewhat rare, and Gatorade has been the only large brand to include the recovery claim in its products.
Beverages that tout relaxation benefits, although still somewhat niche, are gaining ground. More and more manufacturers are introducing products in various formats and with ingredients known for their relaxing properties.
Sustainability has become a mainstream cause in America only recently, as a result of heightened media attention and increased consumer awareness of issues, including global warming, pollution and food safety.
The premium-positioned Dove Chocolate Discoveries Merlot Fudge Sauce combines both milk and dark chocolate with a California Merlot to create a unique dessert topping.
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