Proteins

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RXBAR has added Chocolate Chip Peanut Butter to its High Protein lineup, offering 19g of plant-based protein made with six recognizable ingredients. The launch reflects growing consumer demand for high-protein snacks that balance nutritional benefits, ingredient transparency and indulgent taste.

CRISP POWER Protein Pretzels opened a $15 million production facility in Stafford, Texas, marking its transition from an import-based model to domestic manufacturing. The investment positions the brand to support growing retail and e-commerce demand while capitalizing on rising consumer interest in high-protein, high-fiber snack options.

Naked has introduced Chocolate Banana Protein and Blueberry Cheesecake Protein smoothies, each featuring 20g of plant-based protein, 6g of fiber and no added sugar. The launch reflects continued demand for convenient beverages that deliver both nutritional benefits and indulgent flavor experiences.

Hiya expanded beyond supplements with the launch of Kids Daily Growth + Protein, its first protein powder formulated specifically for children. Made with grass-fed whey protein isolate, prebiotics and essential minerals, the product is designed to support healthy growth and development while addressing protein intake challenges common among picky eaters.

Fields Good has entered the functional snacking space with a lineup of cookies formulated to support focus, sleep and protein intake. Founded by Ashley Fields, daughter of Mrs. Fields founder Debbi Fields, and Kim Anderson, the brand aims to blend wellness-focused ingredients with the taste and texture consumers expect from traditional bakery-style cookies.

Nurri is entering the children's nutrition category with the launch of Nurri Kids, a protein shake formulated for children ages 4 and older. Available nationwide at Sam's Club, the product combines ultra-filtered milk, 10g of protein and nine essential vitamins and minerals, reflecting continued demand for convenient, nutrient-dense options for families.

Polar Joe has expanded its Café Series with the launch of Polar Joe Espresso, an unsweetened protein coffee designed for consumers seeking customizable coffee beverages with added nutrition. The ready-to-mix product delivers 20g of protein and approximately 110mg of caffeine per serving while maintaining the brand’s focus on clean-label formulation and high-protein performance.

Clif Builders is expanding its protein bar portfolio with the launch of a White Fudge Oreo-flavored variety inspired by the popular sandwich cookie. The gluten-free bar delivers 20g of plant-based protein and carbohydrates to support post-workout recovery while reflecting continued demand for indulgent flavors in functional nutrition products.

OIKOS is expanding its ready-to-drink protein shake portfolio with the introduction of Strawberry and Mocha Latte varieties. The new flavors reflect growing consumer interest in fruit-forward protein beverages and coffee-inspired formats, while providing 30g of complete protein, prebiotic fiber and no artificial sweeteners or flavors.

Muscle Milk has reformulated its ready-to-drink protein shake lineup with ultra-filtered milk and a simplified ingredient list containing half the ingredients of the previous formula. The shakes deliver 26-42g of complete protein per serving and are made without artificial sweeteners, flavors or added colors, reflecting growing demand for cleaner-label protein products.