Proteins

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Wet Hydration is expanding beyond wellness water with its first Protein Water, formulated with 10g of protein and added electrolytes for everyday use. The RTD product will roll out online and to national retailers, with more flavors planned.

Ready will debut its latest protein snacks and beverages at the 2025 NACS Show in Chicago, including new Iced Oatmeal Cookie Bars, Maple Sea Salt Puffs and Mixed Berry Clear Protein Water. The brand continues to drive category growth with high-protein, clean-label innovations for active consumers.

Shaklee introduces Sparkling Protein, a first-of-its-kind beverage clinically shown to support lean muscle, satiety, and recovery. With 40g of protein, zero sugar, and natural GLP-1 activation, it redefines functional wellness.

Lifeway Foods is entering the performance nutrition space with Muscle Mates, a lactose-free drink delivering 20g of protein, 5g of creatine and 12 probiotic cultures in flavors like Mixed Berry, Vanilla and Strawberry Banana. Set to roll out nationwide by year-end, the line targets rising consumer demand for strength, recovery and microbiome support.

Nurri has expanded its ultra-filtered milk shake line at Costco with a new strawberry flavor, joining chocolate and vanilla less than a year after the brand first hit shelves. The 12-pack offers 30g of protein, just 1g of sugar and convenient aluminum packaging at a member price of $19.99.

Uncrustables is fueling mornings with its first higher protein PB&Js, packing 12g of protein plus whole grains and fiber. The new flavors—Bright-Eyed Berry and Up & Apple—hit shelves nationwide this October.

Idahoan is reimagining mashed potatoes with +PROTEIN, offering 6g of high-quality protein per serving and 24g per pouch to help consumers meet daily protein goals. Available in Buttery Homestyle, Loaded Baked and Roasted Garlic, they’re ready in 60 seconds.

Onego Bio has received FDA confirmation that its precision-fermented Bioalbumen protein is Generally Recognized As Safe. The ruling paves the way for broader use in baked goods, beverages, meat analogs, and more.

Protein Pints is shaking up the frozen aisle with Cookies & Cream and Coffee, delivering 30g of protein per pint and 85% less sugar than traditional ice cream. The new flavors roll out in select Kroger stores and nationwide this fall.

All Wild Fox Foods snacks are free from seed oils, refined sugars and artificial dyes, flavors and ingredients. Each product is gluten-free, grain-free, soy-free, glycerin-free and sugar alcohol-free.