Proteins

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Khloé Kardashian’s better-for-you snack brand Khloud is expanding its popcorn lineup with the launch of Cinnamon Roll Protein Popcorn. The new flavor blends sweet and savory notes while reinforcing the brand’s focus on protein-forward snacking with all-natural ingredients and no seed oils.

KIND is introducing its first protein granola and expanding its Protein Max bar line as part of a broader January 2026 rollout. The launches reflect continued momentum behind high-protein, low–added sugar products built on familiar formats and whole-food ingredients.

Honey Bunches of Oats is expanding its cereal portfolio with a protein-forward offering designed to support everyday wellness. The launch reflects how legacy brands are adapting core products to meet sustained demand for added protein at breakfast.

At the center of it all: seeking. But today’s seeking goes far beyond physical health. Consumers are increasingly looking to food and beverages for emotional balance, comfort, self-care and connection — while also redefining value through a benefits-driven lens after years of inflation.

GHOST has introduced a cinnamon-flavored protein cereal designed to merge nostalgic taste cues with higher protein content. The launch highlights continued category interest in hybrid products that pair familiar flavors with functional nutrition.

Crafted from simple plant-based ingredients, Versaterra is non-GMO compliant, allergen-friendly (‘Big 9’), and free of saturated fat. It offers an excellent source of protein, a good source of fiber, and the convenience of being shelf-stable and easy to hydrate.

RXBAR introduced Protein Energy Bites, a minimally formulated snack designed for consumers seeking small, nutrient-dense options without added sugars. The bites offer 8–10 grams of protein per serving and come in two flavors, rolling out to select retailers now and nationwide in December.

Attendees discovered exciting and new developments in alternative proteins and marinades for meat and seafood. In the alternative protein market, ROVITARIS SprouTx is revolutionizing formulations—addressing taste and texture challenges faced by the plant-based meat and seafood industry. 

The refreshed site, developed by Costello Creative Group (CCG), offers an improved digital experience with faster navigation, detailed product information, and a sleek new design.

Lactalis USA’s new :ratio Pro-Fiber line combines 20g of protein, 10g of fiber and zero added sugar to support balanced nutrition and wellness trends. Available in four flavors, the functional yogurt-style snack aims to bridge fiber gaps in modern high-protein diets.