Hain Celestial Group has agreed to sell its North American snacks business to Snackruptors Inc. for $115 million in cash. The move supports a streamlined portfolio focused on higher-margin core categories, including tea, yogurt and baby and kids.
good2grow is adding a fourth flavor to its BIGGER juice line with Watermelon Berry Twist, following strong consumer testing and sustained performance at retail. The launch highlights how larger pack sizes, kid-friendly functionality and no-added-sugar formulations can drive repeat purchase and outsized growth in the kids’ beverage space.
Sargento is expanding its natural cheese portfolio with spicy sliced cheeses and new Balanced Breaks Cheese + Crunch Mixes designed for bold snacking occasions. The launches reflect growing demand for customizable heat levels, craveable textures and convenient protein-forward formats in the dairy aisle.
Which is your favorite new food & beverage product introduction from the past 30 days?
February 2, 2026
Prepared Foods has selected six new food and beverage products introduced in January 2026. Vote below to let us know which new product is your favorite!
Royal Cup Coffee and Tea expanded its ready-to-drink cold brew portfolio with four new varieties, including Black Cold Brew and three latte options. The launch responds to continued growth in cold brew consumption and broadens the line to offer both coffee-forward and indulgent flavor profiles.
Little Debbie is expanding its frozen dessert lineup with the national rollout of Little Debbie Ice Cream Sandwiches. Available in Oatmeal Creme Pies and Cosmic Brownies varieties, the sandwiches extend the brand’s snack cake flavors into a handheld ice cream format.
Creations Foods USA Inc. and Get Real Foods LLC, dba REAL Cookies, completed a strategic merger to form a vertically integrated CPG platform dedicated to healthier snacking across North America. The combination brings together scalable manufacturing capabilities with award-winning cookie brands built around simple ingredients and indulgent taste.
De La Calle kicked off the new year with the launch of Strawberry Citrus, a new fermented soda blending strawberries and citrus for a crisp, refreshing profile. The debut coincides with the brand’s new Frutas campaign, reinforcing its focus on fruit-forward flavor and modern interpretations of Mexican soda culture.
Rise Baking Company appointed Mark McNeil as chief executive officer, succeeding Brian Zellmer after five years of transformational growth. McNeil brings more than 30 years of leadership experience across retail, foodservice and manufacturing, most recently serving as CEO of Shearer’s Foods.
Silk expanded its plant-based beverage portfolio with Silk Protein, a refrigerated option delivering 13g of complete plant protein per serving. The launch taps into growing interest in diversified protein sources while pairing higher protein with lower sugar, fiber, calcium and vitamin D.