Ingredients

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Protein claims may dominate packaging, but the next wave of innovation is happening at the molecular level. From bioactive peptides and free amino acids to complementary plant proteins and functional protein fractions, developers are rethinking how protein delivers performance, health benefits and consumer value.

5 gum is introducing EVOLUTION, the brand’s first flavor-changing gum designed to deliver a shifting sensory experience with every chew. The innovation begins with tangy sour notes before evolving into sweeter berry flavors, adding a new twist to the gum category’s flavor innovation pipeline.

Kulli is introducing US consumers to chicha morada, a traditional Peruvian beverage made from purple corn rich in anthocyanins. The lightly berry-forward drink with a tea-like finish is now expanding into specialty retail channels as interest in globally inspired functional beverages continues to grow.

Golden Waffles introduced new Protein and Fiber Nutritional Boost Packs designed to work with its existing fresh-baked waffle program. The launch gives operators a simple way to align with growing consumer demand for protein, fiber and gut health while maintaining operational efficiency.

Vibrant Ingredients has opened an 11,000sq-ft Innovation Center in Cranbury, N.J., designed to accelerate product development through hands-on collaboration and rapid prototyping. The facility expands the company’s technical capabilities for beverage and food applications while giving customers direct access to formulation, flavor and commercialization expertise.

Cargill and Voyage Foods are bringing cocoa-free confectionery alternatives to the US market with the launch of NextCoa. The product line aims to provide manufacturers with more stable sourcing, allergen-friendly formulations and a lower carbon footprint while maintaining familiar chocolatey flavors and functionality.

Purely Elizabeth is entering the protein-focused snacking space with a whole-food approach to granola formulation. Made with ingredients such as pumpkin seeds, almonds, cashews and chia seeds, the new line combines protein, fiber and ancient grains in gluten-free, vegan formulations designed to balance functionality and flavor.

A new IFIC survey finds nearly half of Americans quickly recognized the updated Dietary Guidelines and Food Pyramid, but many remain unclear on how to apply the advice. The findings highlight ongoing challenges — and opportunities — in communicating nutrition guidance, particularly around cost perceptions, protein priorities and emerging food trends.

Mitra9 is expanding its beverage portfolio with Bubbly Pop, a functional soda inspired by nostalgic cola and champagne flavors. The launch highlights growing interest in approachable, flavor-driven wellness drinks designed for casual, social consumption.

Butter Buds appoints Rosaura Quesada to lead sales and marketing across Latin America. Her experience in distribution and technical leadership signals a focus on regional growth and customer partnerships.