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Momentum is strongest in the natural channel, where protein, gut health, hydration, functional ingredients, and kid-focused “clean” launches are leading categories. Early reads from Expo West 2025 and SPINS market data confirm that brands aligning to these need states are gaining traction.

Climate change, economic pressures, and shifting consumer priorities are reshaping how food and beverage companies approach sustainability. Success will hinge on delivering products that are environmentally responsible, competitively priced, and easy for consumers to adopt into daily life.

 Oat Milk Taco Blend Seasoned Shreds are made with simple ingredients and crafted through time-honored techniques and traditional creamery methods to ensure an elevated, authentic flavor experience.

Plant-based milks from sources like almond, pea, soy or oat can be susceptible to separation in low pH solutions—so eliminating curdling and keeping the product smooth in acidic beverages like coffee is important for a positive consumer experience.

Made with real, whole ingredients and an enticing blend of traditional Indian spices, the Chickpea Masala Burger brings bold global flavor to plates, straight from the freezer aisle. 

Horizon Organic and Wallaby meet several consumer demand drivers—organic certification, cleaner ingredient decks, value-added nutrition, and sensory appeal—positioning the brands for long-term relevance.

The brand is also launching a vegetarian Butter Paneer entree, continuing its mission to bring rich, restaurant-quality Indian flavors to more households across the country. 

The actions are the first results from the agency’s ongoing analysis of its portfolio of over 250 food Standards of Identity (SOI) to make sure they are useful, relevant and serve consumers in the best possible way. 

With SOLUFORM, beloved gummy snacks are easy to realize as they facilitate the development of gummy recipes with less sugar and added protein, all while preserving the unique gelatin texture and rich flavor release.

With the global gummy supplement category projected to more than double in size by 2030 to US $52.2 billion[i] and nearly two-thirds of U.S adults now favor gummies over tablets[ii] Jungbunzlauer's offer reflects the shifting preferences shaping this rapidly expanding category.