Sports & Energy

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LXR Biotech LLC, Auburn Hills, Mich., introduces Eternal Energy TR (time release), a premium 1.93oz energy shot that provides energy and focus for up to 10 hours—twice as long as the category leader.

“Be satisfied. Be energized. Be focused.” That’s how Be Well Nutrition, Inc., New Orleans, promotes its new Iconic protein drink, which it bills as a low-calorie breakfast or snack solution for on-the-go consumers.

Functional Foods Inc., Long Beach, Calif., says its Green Fit beverages each provide as many as six essential health benefits including protein, antioxidants, fiber, green superfoods, energy and electrolytes. Varieties include Tropical Citrus, Lime Coconut, Pomegranate and Dragonfruit.

Probar LLC, Salt Lake City, Utah, refreshed its companywide packaging and embraced Probar Base as a new name for one of its product lines.

NutriForce Sports (NF Sports), Miami Lakes, Fla., says its new Balanced Hydration supplement mix helps prepare the body for exercise

Vemma Nutrition Company, Tempe, Ariz., says new Verve MoJoe is “perfect for both the coffee obsessed and the health-conscious coffee drinker.”

Pure Protein bar entrepreneur David McCabe enters 2014 with a new protein bar line aimed at everyday athletes and others with a sweet tooth.

Developed by a board-certified clinical neuroscientist, ON Beverages’ ON Powered Refreshment functional drinks feature a blend of ornithine, caffeine from tea leaf extract, and B vitamins for energy.

Amazing Grass, Newport Beach, Calif., used Natural Products Expo West to showcase eight new products—including powdered supplements and nutrition bars—in its Green SuperFood line.

KonaRed Corporation, Kalaheo, Hawaii, introduced a new 10.5oz bottle for its line of KonaRed Original and Green Tea wellness drinks made with Hawaiian coffee fruit extract (billed on packaging as “Hawaiian Superfruit”).