Food and Beverage Top Stories

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REAL FOOD FROM THE GROUND UP, Snacks with a Plant-Based Twist, is upping its game just in time for spring, with the launch of a new vegetable base and cracker innovation.

Hybrid flavor innovation is increasingly being used to deliver new sensory experiences for progressively adventurous consumers, offering food and beverages that can broaden the dimensions of indulgence.

Totally Unbaked, Ben & Jerry's first Limited Batch flavor of 2021, is a mixture of chocolate and vanilla ice cream that prominently features two unbaked components: chocolate chip cookie dough and brownie batter swirls.

Cheetos® and Doritos® will officially settle the score to see which brand resonates better with consumers. Frito-Lay's "Flamin' Hot® Faceoff" campaign will ask fans to weigh in and ultimately crown a champion.

Goldfish® teamed up with hot sauce brand, Frank's RedHot to create a spicier version: Goldfish® Frank's RedHot crackers. Fans can get their hands on the snack beginning in May.

Coinciding with this launch, Happy Family Organics is the largest baby food brand to date to announce it is joining Partnership for a Healthier America's (PHA) Veggies Early & Often campaign, making a series of commitments that include doubling its vegetable-forward products over the next three years. 

DRY Soda Co. debuted a ready-to-drink, zero-proof craft cocktail: Botanical Bitters & Soda. Available in three distinct flavors – Aromatic, Bright/Herbal and Sweet/Spicy – the beverages deliver flavor complexity and depth without the alcohol, all inspired by the ritual of craft mixology.

Today’s consumer landscape is diversifying, and in turn, there’s been a shift in consumer expectations around international and regional flavors.

For the first time in the US market, Kellogg's® Special K® is helping cereal fans find a balance of creamy and crunchy with its inaugural chocolatey dipped cereal: Kellogg's® Special K® Dipped Chocolatey Almond.

Flume Formulas LTD, San Francisco, debuted with a new line of botanical supplements to give athletes pre-workout energy and focus, post-workout recovery support, and restorative sleep.