Tea innovation continues to flourish with functional benefits, lower sugar and mindful sourcing. From Yogi’s wellness concentrates to Milo’s growth push and Celestial’s anytime offerings, brands are steeping wellness into every cup.
Coffee innovation continues to heat up as brands blend protein, mushrooms and better-for-you ingredients into the cold and ready-to-drink space. From Bulletproof’s High Protein Iced Coffee to Daily Harvest’s cleaner PSL, functionality meets flavor in every sip.
Which is your favorite new food & beverage product introduction from the past 30 days?
November 5, 2025
Prepared Foods has selected six new food and beverage products introduced in October 2025. Vote below to let us know which new product is your favorite!
Great innovators look beyond trends to uncover the deeper “why” behind consumer behavior. At SRG, that means blending cultural immersion, emotional insight and AI-powered tools to turn inspiration into lasting impact.
After a slower year for innovation, food and beverage R&D teams have a fresh opportunity to reset their approach. Mattson outlines five proven strategies—from looking beyond the aisle to building for scale—that help brands launch products that last.
In an era of data overload, real advantage comes from clarity, not volume. By spotting trends early, uncovering the details that drive them, and integrating teams from insight to execution, brands can innovate faster and smarter in 2026.
Brands tap consumer demand with RTD formats, high-protein snacks, comfort foods and better-for-you indulgences
November 3, 2025
As consumers seek protein for energy, satiety, muscle support and everyday wellness, manufacturers are responding with formats that fit every lifestyle, daypart and craving.
Discover how global and ethnic flavors are transforming hand-held meals and snacks into one of the fastest-growing food trends, with insights from Chef Hinnerk Von Bargen of the Culinary Institute of America.
As consumers seek mental wellness and sustainable nutrition, brands are turning to these versatile ingredients for their functional and sensory appeal.