Food and Beverage Top Stories

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Americans are more focused on protein than ever, yet most don’t know how much they actually need each day. New IFIC survey data reveals a gap between enthusiasm and understanding, creating opportunities for clearer guidance from brands and health experts.

Momentum is strongest in the natural channel, where protein, gut health, hydration, functional ingredients, and kid-focused “clean” launches are leading categories. Early reads from Expo West 2025 and SPINS market data confirm that brands aligning to these need states are gaining traction.

Climate change, economic pressures, and shifting consumer priorities are reshaping how food and beverage companies approach sustainability. Success will hinge on delivering products that are environmentally responsible, competitively priced, and easy for consumers to adopt into daily life.

Protein innovation is moving beyond muscle to support brain health, skin vitality, and overall resilience. Science-backed solutions are helping older adults not just live longer, but live better.

From chili crisp chips to protein-packed treats, brands are redefining the snack aisle with global flair, nostalgic comfort and clean-label upgrades.

Meat snacks go next-level with bold flavors, better-for-you options, and big-name collaborations.

From veggie stars to dippable PB&Js, frozen and refrigerated snacks get a flavorful, feel-good upgrade.

Compared to chicken eggs, duck eggs have been shown to improve product qualities, adding volume and a fluffier texture in baked goods and providing a smoother, more velvety finish to sauces and custards.

A new Danone survey shows growing interest in gut health—but also reveals persistent myths and major gaps in consumer understanding of the gut microbiome.

Upcycled Food Month showcased how food industry leaders are turning waste into impact—and driving growth through innovation and sustainability.upcycl