Drinks

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LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.

GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.

Electrolit, a premium hydration beverage made from pharmaceutical quality grade ingredients, launched its Zero line in response to growing consumer demand for lower calorie, lower sugar functional beverages. Electrolit Zero will ship across the US in three flavors: Berry Blast, Lemon Breeze and Fruit Punch Splash.

BRÈINFÚEL (Breinfuel) evolved from coffees, energy drinks, and nootropics to help the brain respond with focus, alertness, and productivity.

Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After a tremulous 2020, improving overall health and wellness is at the top of the list.

Numi Organic Tea announced the launch of its new Stay Healthy Line. Featuring efficacious plants like echinacea, elderberry, dandelion root, kanna leaf and burdock root, the line contains potent herbal blends developed to support immunity, combat common cold symptoms, and help users relax during a time when consumers are increasingly seeking out physical and emotional wellbeing.

KÖE Kombucha, fruit-forward, organic kombucha in a convenient can, released results from a recent consumer study on perceptions and challenges associated with the kombucha market. The findings reveal several untapped opportunities to welcome those unfamiliar with kombucha into the category.

WTRMLN WTR’s new functional blends are made with watermelon juice, which is a source of naturally superior hydration, and new functional ingredients, such as superfruit acerola juice, sea salt, turmeric, cayenne, hibiscus, ginger juice and tart cherry.

Inspired by the needs of elite Mount Everest climbers, Adrian Ballinger and Cory Richards, Alpine Start worked closely with both athletes to help formulate the company's newest line of instant beverages fortified with vitamins, adaptogens and MCTs.