2019 Food and Beverage Trends
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Increased Use of Superfoods Suggests Consumer Hope to Use Food as Medicine

NPD report finds that about a quarter of US adults manage health with food and beverage choices
August 28, 2019
Nine percent of adults say a top nutrition goal is protecting brain health and when asked about foods that promote brain health, young adults were 45% more likely to express an interest in these products compared to 35-44-year-olds, finds NPD’s Health Aspirations & Behavioral Tracking Service.
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Re-think Your R&D Process

New Products Conference to highlight innovation, R&D and consumer insights
August 27, 2019
Make plans to attend the New Products Conference, Sept. 30-Oct. 2 at Chicago’s Swissotel. Think you know enough about the new product development process?
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Holistic Health Across Generations

New research from Innova Market Insights identifies key characteristics among Generation Z, Millennials, Generation X and Baby Boomers
August 27, 2019
New research from Innova Market Insights identifies key characteristics and differences among Generation Z, Millennials, Generation X and Baby Boomers and the way that holistic nutrition approaches can be tailored to these generational groups.
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Do You Know Enough About Your Consumers?

Five conference sessions guaranteed to deliver deeper consumer insights
August 26, 2019
Make plans to attend the New Products Conference, Sept. 30-Oct. 2 at Chicago’s Swissotel. Think you know enough about today’s consumers? Here are just five sessions guaranteed to deliver even deeper insights!
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Sustainability for Sales and the Planet

Speaking at New Products Conference: Randi Kronthal-Sacco, NYU Center for Sustainable Business & Larry Levin, IRI
August 21, 2019
IRI’s EVP of Market & Shopper Intelligence Larry Levin, and Randi Kronthal-Sacco, Senior Scholar, Marketing and Corporate Outreach, NYU Center for Sustainable business will share the impact and importance of driving new sustainable products. 
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Yogurt Category Responds to Shift in Eating Occasions

Breakfast is still the number one occasion for yogurt consumption, but it has lost ground over the past few years
August 21, 2019
‘These shifts highlight the importance of ongoing innovation in this marketplace,’ said Lu Ann Williams, Director of Innovation at Innova Market Insights. ‘Convenient formats are now important for many consumers, while the rise of dinner usage suggests interest in more indulgent, dessert style yogurts.’
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JUST ADDED: Katie Cleary, Campbell Soup

How & Why to Incubate Disruptive Innovation

Speaking at New Products Conference: Carolina Fryer, Mission Field
August 13, 2019
Come hear Carolina Fryer also flesh out real world innovation examples with Alan Murray, CEO of GoodBelly probiotic foods & beverages (Next Foods).
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Breakfast Trends Focus on Health-Related Product Claims, Positioning

Attention has shifted to a greater focus on low/no sugar or low/no added sugars
August 9, 2019
While low calorie and low carb were at one time benchmarks for health food, attention has shifted to a greater focus on low/no sugar or low/no added sugars. Sugar is an ingredient in many packaged breakfast foods, especially cereal and breakfast pastries.
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