TCHO wants to transform chocolate and how consumers experience eating it. The company conducted a study where consumers rated the chocolate on taste, consistency, smell and flavor variety.
Consumers are actively seeking healthy food
options, and, as a result, Chinese Traditional Medicine (TCM) is becoming more
prominent in the areas of food and drink.
From its support of strong bones to the prevention of cavities, milk’s consumption is known to promote the body’s general well-being. Muscle rebuilding is one common motive for some to
Children were one of the first consumer groups that firms pursued in their marketing efforts. Though more manufacturers of healthier foods and drinks have repositioned their brands to attract children,
Manufacturers are simplifying their formulations to satisfy the label-reading consumer. A method that companies use to reframe their brands’ ingredient lists is describing the components in a most basic and
Kraft Foods extended its Jell-O brand’s sugar-free range with three new antioxidant-rich flavorings: Açaí, Raspberry Goji and Wolfberry. Kraft capitalizes on the thriving Superfruit trend in a very clear attempt
The concept of blending dry mixes to create frozen cocktails has unexpectedly moved into the frozen yogurt smoothies area. In the U.S., Yogurt Technologies launched its Shake it Alive! frozen
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