Retail Market Trends

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This was a challenging editorial. The topic is socially, politically and economically complicated, and I’m aware of how unaware I am of its many facets.The growing, distribution of, preparation of

Product naturalness is the dominant trend in many markets, such as juices, nectars and fruit/flavored still drinks, as consumers continue to perceive more natural formulations—free from additives/preservatives or made with organic ingredients—as more wholesome and healthier. 

Due to strong marketing campaigns and significant publicity, the concept of functional foods and beverages is no longer new to the American consumer.

Kraft is the most prominent 100-calorie pack manufacturer, with more than 30 varieties marketed under its Nabisco brand. 

Many consumers have turned to elaborate filtration systems, reusable water containers or tap water to diminish plastic waste, and companies have aided these efforts by creating programs to further promote the reduction of bottled water consumption.

A prime example of the movement toward eco-friendly packaging is Target’s Archer Farms cereal. Instead of the typical, cardboard rectangular-shaped boxes, these cereals are now sold in oblong-shaped boxes containing an inner plastic lining holding the cereal. 

Through its high monounsaturated fat content, olive oil is purported to reduce the risk of coronary heart disease.

New product development in the tortilla snacks market has mainly focused on healthier formulations (e.g., low trans fat, organic, whole-grain), new flavors (Thai-style, curry, pizza) and smaller snacking formats. 

It is no secret that consumers, both in the U.S. and internationally, are looking for more natural products. 

Kraft Foods has focused on convenience with the launch of single-serve sachets of its popular pudding mix.