Attracting consumers with new, interesting flavors is not a new strategy, but using an ingredient like pickles to do so in a frozen treat is not exactly common.
An important segment of the sports performance universe is recovery products, which help consumers replace important nutrients and support muscle recovery after exercise.
As the use of anti-aging and skin nourishment agents grows in food and beverage products, consumers need not rely solely on traditional cosmetic and personal care categories for skin-based needs.
Functional water goes to the dogs; a calorie-free beverage with the fun of bubbles; a protein bar burns fat and boosts metabolism; womenís weight matters; and functional foods and drinks enter a critical era.
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