The U.K.’s big house retailer, ASDA, contributed to other food manufacturers’ efforts for creating cake mixes that reduce preparation time by launching its own shake and bake cake mix. Called
Busier lifestyles and overbooked schedules leave many feeling pressed for time to complete some of the day’s most basic tasks. Understanding consumers’ ever-increasing demands for convenience in their product usage,
Asia’s beverage category was the innovator for introducing drinks claiming to enhance consumers’ outward beauty. Western countries have since adopted the trend, as the appearance of such beauty drinks are
In the U.S., Whole Earth helped to lessen the anxiety of those worried about consuming artificial sweeteners with its launch of PureVia. PureVia is an all-natural, zero-calorie sweetener that derives
POM Wonderful, known for its pomegranate juice and tea drinks, branched out of its comfort zone with its launch of a unique iced coffee drink. Marketed under the brand name
As consumers become educated on how their consumption affects the environment, many are beginning to rethink their routine purchase decisions. This past summer, Kraft Foods introduced Kool-Aid Singles, packaged in
Companies can take the initiative in seeking innovative new product ideas by establishing their own ideal target for future product lines and defining how far afield from its current products
For as long as I can remember, the future of private (i.e., store) brands vs. those of consumer packaged goods (CPG) companies has been debated. With my own nose buried
Until recently, products designed to deliver beauty benefits were a niche segment mostly limited to Asia’s beverage categories (particularly Japan, China and Taiwan).
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