Product of the Day

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Hillshire Farm is moving into the freezer aisle with six new heat-and-eat handhelds featuring its signature lunchmeats. The stuffed croissants and ciabatta sandwiches deliver 9 to 25g of protein and arrive in stores by late October 2025.

Nissin’s new Geki lineup brings a novel wavy noodle shape and two heat-forward flavor profiles to the ramen category. The products are rolling out in five-packs at major retailers, targeting consumers seeking affordable spice and textural innovation.

Grupo Jumex is expanding into the energy segment with Jumex Energy, a lightly carbonated line made from real fruit nectar and fortified with 150mg of caffeine, B vitamins and a taurine–guarana–ginseng blend. The launch targets consumers seeking functional beverages with familiar flavor bases.

With bacon now a top mix-in for macaroni and cheese, Bob Evans is leaning into the trend with a hickory-smoked, microwave-ready option. The launch targets shoppers seeking flavor upgrades without added prep time.

Jarritos is bringing its top-selling Mandarin flavor to market in a zero-calorie format after consumers in blind taste tests couldn’t tell it apart from the original. The rollout spans major national and Hispanic retailers, with additional expansion ahead.

Ready will debut its latest protein snacks and beverages at the 2025 NACS Show in Chicago, including new Iced Oatmeal Cookie Bars, Maple Sea Salt Puffs and Mixed Berry Clear Protein Water. The brand continues to drive category growth with high-protein, clean-label innovations for active consumers.

Magnolia Table has debuted six frozen baked goods inspired by family favorites and restaurant staples, available exclusively at Target stores nationwide. The launch reflects Magnolia’s continued focus on connecting consumers through food, family, and tradition.

Ortega’s latest launch combines the iconic crunch of its hard taco shells with the bold, cheesy flavor of Cheez-It crackers. Available now at Target and select retailers, these snackable shells are made for taco lovers and snack fanatics alike.

Under the terms of the partnership, CaliBagels will bring Thomas' trusted name and signature bagel flavor profiles to the snack aisle in 2026 with a lineup of bold, crispy bagel chips. 

Junkless is entering the protein bar space with a lineup designed for “functional indulgence,” offering 15g of protein, 3–5g of sugar and no artificial ingredients. Flavors like Chocolate Peanut Butter, Birthday Cake and Cookies & Cream aim to merge candy-bar taste with better-for-you nutrition.