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NERDS is expanding its candy legacy with Juicy Gummy Clusters — double the size, packed with crunch, and filled with a juicy strawberry center. The launch also ushers in two limited-edition football season flavors: Cherry Lemonade Blitz and Berry Punch Rush.

Greenfield Milling has debuted its state-of-the-art Richmond, Utah plant, built to supply Campbell’s Pepperidge Farm under a 20-year agreement and advance key sustainability goals. Backed by strategic partnerships and expansion plans in Texas and beyond, the company is positioning itself as a national flour and bakery mix leader.

Uncrustables is fueling mornings with its first higher protein PB&Js, packing 12g of protein plus whole grains and fiber. The new flavors—Bright-Eyed Berry and Up & Apple—hit shelves nationwide this October.

Real Good Foods launched a new chicken meatball line made with 100% chicken breast and no seed oils, offering 20–21g of protein and just 2–3 net carbs per serving. Available first at H-E-B, the line features Homestyle, Italian, Chicken Little and Teriyaki Pineapple flavors.

The 2025 Unreasonable Food cohort brings together entrepreneurs tackling critical food system challenges. Backed by Mars and Unreasonable Group, the ventures aim to scale innovations that reduce emissions, advance nutrition, and build resilience.

Idahoan is reimagining mashed potatoes with +PROTEIN, offering 6g of high-quality protein per serving and 24g per pouch to help consumers meet daily protein goals. Available in Buttery Homestyle, Loaded Baked and Roasted Garlic, they’re ready in 60 seconds.

Riviana Foods has added two new microwaveable Mahatma Ready to Heat rice varieties—Red Beans & Rice and Basmati—ready in 90 seconds. The launches reflect consumer demand for convenient, authentic-tasting options that align with global flavor trends.

Kraft Mac & Cheese is turning up the flavor with Hot Honey and Garlic Parmesan varieties, inspired by game day wings and fall tailgating. The new flavors launch September 28 (Target exclusive for Hot Honey) and October 20 nationwide for Garlic Parmesan.

Seasonal launches and brand collaborations bring new flavors and formats to the candy aisle, from PB&J M&M’S to Oreo Reese’s Cookies.

New research from Cargill reveals that for most consumers, joy is the top reason to buy sweet baked goods. While preferences differ by product and department, indulgence remains the unifying force shaping bakery demand.