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Instead of chasing high grams alone, PepsiCo is shifting the protein conversation to timing, format and function. Three upcoming launches aim to meet specific consumer needs with targeted formulations across hydration, performance and morning routines.

Grupo Jumex is expanding into the energy segment with Jumex Energy, a lightly carbonated line made from real fruit nectar and fortified with 150mg of caffeine, B vitamins and a taurine–guarana–ginseng blend. The launch targets consumers seeking functional beverages with familiar flavor bases.

Mars is launching M&M’s POP’d Caramel, its first freeze-dried candy, with a crisp, airy texture and familiar caramel taste. The product will roll out online in November and hit retailers nationwide in January 2026.

Kellanova has introduced several new Pringles flavors for Away From Home channels, including Hot Ones–inspired Classic Hot Sauce and Los Calientes Barbacoa. Smoky Bacon and Smoky Cheddar are also hitting convenience stores, with select grocery availability to follow.

Dozens of brands—from independents to multinationals—have agreed to eliminate FD&C colors like Red 40, Yellow 5 and Blue 1 from real-milk ice cream lines within three years. The shift reflects mounting regulatory pressure and consumer demand for cleaner labels across frozen desserts.

With bacon now a top mix-in for macaroni and cheese, Bob Evans is leaning into the trend with a hickory-smoked, microwave-ready option. The launch targets shoppers seeking flavor upgrades without added prep time.

Jarritos is bringing its top-selling Mandarin flavor to market in a zero-calorie format after consumers in blind taste tests couldn’t tell it apart from the original. The rollout spans major national and Hispanic retailers, with additional expansion ahead.

From collagen creamers and carbon-negative ice cream to compostable yogurt cups and A2 ultra-filtered milks, 14 emerging brands have been selected for Real California Milk’s 2025 innovation programs. The cohorts will receive mentorship, funding opportunities and a platform to pitch for up to $100,000 in support.

Magnolia Table has debuted six frozen baked goods inspired by family favorites and restaurant staples, available exclusively at Target stores nationwide. The launch reflects Magnolia’s continued focus on connecting consumers through food, family, and tradition.

Meeting sodium reduction guidelines is especially challenging in sauces, where sodium’s role extends well beyond seasoning. With stricter regulations on the horizon and increasing consumer health awareness, the need for innovative sodium reduction solutions has never been more urgent.