Growing consumer focus on health, fitness and functional nutrition continues to fuel innovation and demand across animal- and plant-based protein markets
Protein’s evolution from essential nutrient to mainstream functional ingredient has transformed food and beverage innovation, with demand projected to climb steadily over the next decade. As brands expand protein fortification across categories, formulators face the challenge of balancing nutrition goals with the taste, texture and sensory experiences consumers expect.
As consumers demand more targeted health benefits, formulators are shifting focus from total protein content to amino acids, peptides and bioactive fractions with specific physiological roles
Protein claims may dominate packaging, but the next wave of innovation is happening at the molecular level. From bioactive peptides and free amino acids to complementary plant proteins and functional protein fractions, developers are rethinking how protein delivers performance, health benefits and consumer value.
Seven innovation drivers reshaping how R&D teams approach texture, flavor, nutition and sustainability.
December 23, 2025
From precision-fermented dairy proteins to next-gen fats and smarter plant fibers, today’s plant-based toolkit is evolving fast. Let's break down the trends helping developers solve for taste, nutrition and clean-label performance.
Americans are seeking immune-boosting foods, plant-based meals, filling snacks and carbs as a response to the COVID-19 pandemic
September 22, 2020
New consumer insights reveal that the COVID-19 pandemic has altered the way Americans are eating. Carbs are back, snacking is up and home cooks are experimenting with more partially plant-based, where meat or poultry may be blended with veggies, nuts or whole grains.
New research from Innova Market Insights identifies key characteristics among Generation Z, Millennials, Generation X and Baby Boomers
August 27, 2019
New research from Innova Market Insights identifies key characteristics and differences among Generation Z, Millennials, Generation X and Baby Boomers and the way that holistic nutrition approaches can be tailored to these generational groups.
Creating convenient food for a busy person isn't a new concept. But unlike adults, preteens and teens are still growing and developing at incredibly rapid rates, so they need more food—and more out of the food they eat.
A run-in with a serious disease is a powerful stimulus for change, and reducing symptoms and risk fac-tors through diet is generally a focal point of that change. Recovery has many stages, and good nutrition is critical along all of them.
SupplySide West talk highlights Watson expertise on microencapsulation for custom nutrient premixes
October 27, 2014
Watson Inc. was honored to be among industry experts presenting at the recent SupplySide West convention in Las Vegas. Alice Wilkinson, Watson’s vice president of quality and nutritional research and development, addressed the topic, “Key Considerations in the Formulation of Nutrient Premixes and the Benefit of Microencapsulated Nutrients.”