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New research from Cargill reveals that for most consumers, joy is the top reason to buy sweet baked goods. While preferences differ by product and department, indulgence remains the unifying force shaping bakery demand.

The new snack is a bold lineup that combines 100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor.

Just as Formula 1 teams rely on innovation, speed and collaboration, Puratos has engineered its IBIE presence as a high-octane “pit crew” for bakers. Because in the race to market, having the right crew matters.

IBIE attendees are invited to visit Kemin Food Technologies – North America at Booth #5827 to learn more about its ingredient innovation, SHIELD Pure — a new cultured dextrose solution that provides a one-to-one clean label replacement for synthetic mold inhibitors like calcium propionate.

EXBERRY colors are created from non-GMO fruits, vegetables, and plants. They can be used to achieve a vast array of bold shades, creating opportunities across cakes, breads, cookies, snacks, decorations, fillings, and coatings.

Each product delivers 20% of the recommended daily value of protein per serving, positioning the line as an “excellent source” of complete protein containing all essential amino acids. 

The company’s approach tackles the most persistent obstacles in the industry: ingredient complexity, waste production, and growing consumer expectations for naturally derived products.

The brand offers pre-portioned cookie dough in formats including Chocolate Chip, Fudge Brownie, Confetti, and the single- or double-serve Cookie Skillet, designed for convenient, mess-free baking. 

The facility includes a demonstration kitchen, R&D lab for waffle irons and mixes, a training academy for operators and technology to host virtual product cuttings with customers and chefs.

Experts from Ocean Spray Ingredients will also be presenting as part of the official IBIE 2025 education program. Charley Morrill, Senior Research Chef at Ocean Spray, and Curtis Gong, Senior Product Development Scientist at Ocean Spray, will present a session, “Make Your Baked Goods Cran-tastic!”